Small wins for inclusive farming businesses

Here are a few quick tips to help your rural business feel a more inclusive workplace for your current team and potential new recruits.

1. Review your job adverts for inclusive language

Avoid jargon or traditionally masculine terms like “farmhand” or “must be physically strong.” Focus on skills, not stereotypes.

2. Broaden where you recruit

Advertise beyond the usual local circles—use agricultural colleges, online job boards, rural community groups, and social media.

3. Highlight training opportunities

Many people from urban backgrounds feel they lack experience in rural job sectors. Offering (and advertising) training makes roles more accessible.

4. Make your onboarding clear and supportive

Use simple written instructions, visual guides, or buddy systems—ideal for neurodivergent workers, young starters, or newcomers to farming.

5. Match roles to strengths, not assumptions

Not everyone needs to be physically strong. Tech skills, animal care, machine maintenance, customer service, and data management all matter.

6. Ensure facilities and equipment are inclusive

Think about PPE that fits different body types, accessible welfare spaces, and break areas that are warm, clean, and welcoming to everyone.

7. Offer flexible working where possible

Seasonal hours, job shares, school-friendly shifts, or part-time roles can open the door to parents, career changers, and older workers.

8. Build a culture of everyday inclusion

Small habits matter—check in with staff, listen to new ideas, include everyone in team briefings, and encourage open communication.

9. Celebrate diverse skills and backgrounds

Highlight individual strengths—whether someone excels at livestock handling, spreadsheets, customer interactions, or creative problem-solving.

10. Ask for feedback and act on it

Invite your team to share what helps them feel supported, safe, and valued. Making small adjustments can dramatically improve retention.

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This Barefoot life offers mentorship and business consultancy to guide your rural business forward with inclusivity and resilience at its heart.